Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The consumer world is on mobile now and your marketing, customer experience and retention strategies should reflect this.

Marketing

Consumers carry their mobile devices with them everywhere and combined with permission based marketing, getting your offers and promotions to a customer’s mobile device should be part of your marketing strategy. It will yield much higher than average returns, 98% of SMS Text Messages for instance are read within 3 minutes of receipt.

Customer Experience

It is important that your web presence be mobile. The days of pinching and squeezing web pages on a smartphone are long gone. Your business website should be mobile enabled and work on any device or screen size. Nowadays most sites will be automatically mobile enabled, such as any sites built with a WordPress theme for instance.

Customer Retention

The most cost effective way to build profits is to retain current customers and keep them coming back to purchase from you. You have already incurred the cost of getting the customer, now by retaining the customer with meaningful offers, promotions and information about your company; you can drive revenue’s without the extra spend. Again mobile and in particular, SMS is suited to customer retention as you can keep your customers informed and engaged with short concise messages which you know will be opened and read.

I hope you found this helpful in any way and thank you for taking the time to read our blog. We love the feedback we receive from everyone and it is our customers and blog readers who drive the innovation in our SMS Marketing service.

Thanks,
John