What is SMS Marketing & How Does It Work?

SMS marketing (short message service marketing) is a popular marketing technique that uses permission-based text messaging to deliver information and promotional messages from businesses to their customer bases. The SMS function is available on every mobile handset and this gives SMS an advantage over other messages apps like WhatsApp, Facebook Messenger and Viber as it has 100% market penetration.

Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty and then use SMS to deliver information to customers instantly. Across all messaging apps, including SMS, the read rate is an astonishing 98%. This level of engagement far outstrips email for example. In fact, for at least 60% of consumers, SMS marketing is preferred to other email marketing and push-notification services (Forbes).

As mentioned above, it is also worth noting that SMS can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions. Many companies use SMS for as part of their marketing mix and as a customer engagement tool.

I use SMS for renewals each year for my gym. I buy €85 worth of SMS Messages from Sendmode and this gets me between 300 and 350 renewals worth €200 each.

– Jim, Motiv8 Gyms


Since GDPR on 25th May we have helped thousands of businesses in Ireland, UK, and beyond to send millions of fully compliant text messaging campaigns to their customers. We are here to assist your business gain an advantage through our expertise. We have GDPR features on the system to keep you compliant and have a section on our website fully devoted to GDPR.

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About Sendmode

Sendmode has been in the Bulk Text and SMS Marketing industry for 10 years and serves over 30,000 customers worldwide. We have won numerous awards for customer service down through the years and pride ourselves on our levels of customer service. We have loads of experience in the Bulk Text Messaging and SMS Marketing industry and can help you build your customer database, design and implement your marketing campaigns.

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