The big question – Email marketing vs Bulk text. Which channel is best for your marketing efforts? We’re biased and say SMS, so we’ll let the figures convince you!
Some 74 trillion emails are sent every year, and “only” 8 trillion text messages. On average, office workers receive 121 emails per day, whereas Millennials on average receive 67 texts.
The reality is that a mix of the two channels is often best for marketers and consumers. But, as the graphic shows, consumers prefer to receive communication via SMS, and we are not surprised!
If you’d like a PDF copy of the above infographic email [email protected]. We hope you found this helpful.