The State of B2B Content Marketing | Sendmode [Infographic]

B2B companies are quickly catching up with the popularity of content marketing among B2C companies.

This infographic, courtesy of Marketing Profs, explains:

  • How different content format serves different roles
  • The importance of high-quality credible content
  • How content effectively impacts lead generation
  • How B2B content marketing is still maturing
  • How to plan for content marketing success
  • The most effective channels for B2B content

 

B2B content marketing

Saoirse

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