The Evolution of SMS Messaging

While SMS messaging is ubiquitous in our daily lives, it was a groundbreaking technology when first envisioned 32 years ago. The simple SMS has evolved over time, revolutionizing the way individuals and businesses communicate. From personal SMS messaging to SMS marketing, SMS messaging is used in a variety of manners.

We’re fast becoming a mobile-first society. A survey from Deloitte estimates that around 85% of UK adults have access to smartphones. As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing.

The infographic below shows the evolution of SMS, one of the most powerful marketing tools available:

Text messaging is far from dead Over the next few years it will continue to evolve (RCS Messaging is just one development), as it has done over the last 25 years. Providing that you use it in the right way, make sure your recipients have opted-in and don’t bombard them with messages, you can certainly make it work for your business now and for years to come.

Check out our GDPR section to make sure your SMS marketing campaigns are compliant.

We’ve been in the mobile marketing industry for almost 10 years and serve over 30,000 customers worldwide. We are fully GDPR Compliant and our bulk SMS service keeps things simple for all customers with practical advice and an online website that is designed to be clear and easy to use.

Should you currently use another Bulk SMS marketing service provider and are not satisfied with how they will keep you compliant why not give us a call or register for a no-obligation free trial by clicking the image below, check out our super low prices and then click ‘Try for Free’

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