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permission based marketing

Permission Based Marketing

Permission based marketing was first introduced in 1999 by marketing guru Seth Godin. According to Seth ‘permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.’ Permission based marketing is a privilege, not a right! The term ‘permission marketing’ speaks for […]

common-mistakes-sms-marketing

4 Mistakes You Can’t Afford to Make with SMS Marketing

Text messaging have proven to be one of the most effective marketing tactics out there with an open rate of 98% and high customer engagement, its use in a business’s marketing mix is becoming more and more sought after. Text messages are quick to write, and if done well can be highly effective. However, as […]

How to get started with Bulk Text Marketing

How to get started with Bulk Text Marketing

More and more businesses are harnessing the power and reach of text messages. Bulk Text marketing offers a direct channel to your customers and the statistics show that text messages are always read by recipients. Sendmode, a leading supplier of Bulk Text Marketing services offers a quick 3 step process to optimizing your marketing spend, […]