Reseach into popular times to send bulk SMS marketing messages for retailers suggests the following:
- Weekdays: The two most popular times are between 8 am and 12 pm, and between 5 pm and 9 pm, with 77% of SMS campaigns being sent out between these timeframes.
- Weekends: Saturday between 8 am and 12 pm proved to be the most popular. Sunday is slightly different, with 99% of all SMS messages going out between 4 pm and 7 pm.
Friday is the most popular for retailers to send messages, with a 44% increase in SMS campaigns on a Friday.
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