BulkText Marketing for Time-Poor Business Owners
As time-poor business owners, we have a tendency to shy away from one of the most difficult and frustrating tasks in business. Marketing. BulkText marketing can do your marketing in minutes per week. What do I need to do? First, you will need an opt-in database building strategy. This is where you build a list […]
The Future of B2B Marketing
This blog is based on a great presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. It is about the idea that originality can be a delusion, especially for B2B Marketing. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct […]
Benefits of Relationship Marketing
You’ve most likely heard that it is more cost effective to retain a customer than to find a new one. The cost of grabbing a new customer’s attention in today’s world of marketing overload can be very high. So when you do reach a new customer and they purchased your product or service, you should […]
Using SMS Marketing to Retain More Customers
SMS Marketing and business texting have emerged as the heir to traditional email marketing. While email marketing still has social media beat in terms of control and building deeper engagement, it lacks the personal touch of a digital one-on-one with your customers and prospects. SMS has an overall open rate of 98%!! Compare that to […]
The Evolution of SMS Messaging
While SMS messaging is ubiquitous in our daily lives, it was a groundbreaking technology when first envisioned 32 years ago. The simple SMS has evolved over time, revolutionizing the way individuals and businesses communicate. From personal SMS messaging to SMS marketing, SMS messaging is used in a variety of manners. We’re fast becoming a mobile-first […]
Outsmart information overload with SMS Marketing
In an age of information overload and with your business competing with so many other channels for your customer’s attention, SMS Marketing is a way you can reach your customers directly. With open rates of 98% and depending on which study you read, SMS Marketing will give you between 10% and 50% response rate, it […]
The State of B2B Content Marketing | Sendmode [Infographic]
B2B companies are quickly catching up with the popularity of content marketing among B2C companies. This infographic, courtesy of Marketing Profs, explains: How different content format serves different roles The importance of high-quality credible content How content effectively impacts lead generation How B2B content marketing is still maturing How to plan for content marketing success […]
Five Common SEO Mistakes Made by Marketers
Search Engine Optimization (SEO) and content marketing are a powerful combination that can build website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche. However, many people struggle to get great SEO results from blogging. There are 5 common mistakes […]
LinkedIn Marketing for Small Business Owners – Part 7 of 7
We’ve come to the end of our series on making the most of LinkedIn Marketing for your business. We hope you have enjoyed it and it will help bring you more sales in 2018… This final blog runs through some security pointers for keeping your profile safe. Tips such as creating a password best practices […]
Instagram for B2B Brands
Over 600 million people are now on Instagram. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. Many B2B companies dismiss Instagram as not being right for their brands. Instagram doesn’t immediately spring to mind when you think of B2B marketing. […]
