Marketing

5 Reasons Why Businesses Love Online SMS

Compliant Sender Names – New Rules from Oct 31st 2023

What is a Sender ID? A Sender ID, AKA Sender Name identifies who, or what organisation has sent a message – and your customers see it when they receive an SMS from you. The Sender Name appears on the receivers mobile handset and identifies who the message has come from. It is very popular with […]

Bulk SMS, Bulk Text Newsletter

Sendmode Bulk Text Marketing Newsletter – May – 2021

Short Burst of News from Sendmode Bulk Text Marketing

Bulk Text Top Revenue Channel

Why Bulk Text might be your next top revenue channel

Pause for a second and think of this question. How many unopened emails do you have right now in your inbox versus unread text messages on your phone? This is why so many brands are using Bulk Text and mobile marketing to connect with consumers instead. If you are like me, there are literally hundreds […]

Three things to know about Mobile Marketing in Ireland

Three Things You Need to Know About Mobile Marketing

If you do not have mobile as part of your marketing strategy, you need to move quickly. Google said last year ‘It is not mobile-first anymore, it is mobile ONLY’. More people browse the internet on their phones now than on a desktop, you NEED to have a mobile marketing strategy. There are a number […]

What is Drip Marketing Ireland

What is Drip Marketing?

Drip marketing is a marketing strategy that sends small bits of information to customers over time. It is intended to build awareness and interest in your product or service slowly rather than a once off information blast. It can take many forms including email and bulk text marketing. It is widely used on the internet […]

video marketing

The Importance of Video Marketing

Social Media Marketing and SEO are two tightly interwoven strategies, adding video to this is a recipe for success. From traditional TV commercials to today’s YouTube, Snapchat, Facebook Live, and IGTV, video has become a staple in our everyday lives. And one of the most successful ways to get your message out there. With figures […]

offline marketing strategies

Offline Marketing Strategies

Nowadays business owners can be overwhelmed by the number of channels out there for marketing their business. Much of the focus involves modern marketing techniques on the internet such as SEO, social media, content marketing, Facebook Ads, Google ads and other online marketing tactics. However, you don’t have to limit yourself to these. In fact, […]

the furture of b2b marketing

The Future of B2B Marketing

This blog is based on a great presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. It is about the idea that originality can be a delusion, especially for B2B Marketing. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct […]

Relationship Marketing

Benefits of Relationship Marketing

You’ve most likely heard that it is more cost effective to retain a customer than to find a new one. The cost of grabbing a new customer’s attention in today’s world of marketing overload can be very high. So when you do reach a new customer and they purchased your product or service, you should […]

SMS Marketing and Information overload

Outsmart information overload with SMS Marketing

In an age of information overload and with your business competing with so many other channels for your customer’s attention, SMS Marketing is a way you can reach your customers directly. With open rates of 98% and depending on which study you read, SMS Marketing will give you between 10% and 50% response rate, it […]