Marketing
Sendmode Bulk Text Marketing Newsletter – May – 2021
Short Burst of News from Sendmode Bulk Text Marketing
Why Bulk Text might be your next top revenue channel
Pause for a second and think of this question. How many unopened emails do you have right now in your inbox versus unread text messages on your phone? This is why so many brands are using Bulk Text and mobile marketing to connect with consumers instead. If you are like me, there are literally hundreds […]
Three Things You Need to Know About Mobile Marketing
If you do not have mobile as part of your marketing strategy, you need to move quickly. Google said last year ‘It is not mobile-first anymore, it is mobile ONLY’. More people browse the internet on their phones now than on a desktop, you NEED to have a mobile marketing strategy. There are a number […]
What is Drip Marketing?
Drip marketing is a marketing strategy that sends small bits of information to customers over time. It is intended to build awareness and interest in your product or service slowly rather than a once off information blast. It can take many forms including email and bulk text marketing. It is widely used on the internet […]
The Importance of Video Marketing
Social Media Marketing and SEO are two tightly interwoven strategies, adding video to this is a recipe for success. From traditional TV commercials to today’s YouTube, Snapchat, Facebook Live, and IGTV, video has become a staple in our everyday lives. And one of the most successful ways to get your message out there. With figures […]
Offline Marketing Strategies
Nowadays business owners can be overwhelmed by the number of channels out there for marketing their business. Much of the focus involves modern marketing techniques on the internet such as SEO, social media, content marketing, Facebook Ads, Google ads and other online marketing tactics. However, you don’t have to limit yourself to these. In fact, […]
The Future of B2B Marketing
This blog is based on a great presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. It is about the idea that originality can be a delusion, especially for B2B Marketing. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct […]
Benefits of Relationship Marketing
You’ve most likely heard that it is more cost effective to retain a customer than to find a new one. The cost of grabbing a new customer’s attention in today’s world of marketing overload can be very high. So when you do reach a new customer and they purchased your product or service, you should […]
Outsmart information overload with SMS Marketing
In an age of information overload and with your business competing with so many other channels for your customer’s attention, SMS Marketing is a way you can reach your customers directly. With open rates of 98% and depending on which study you read, SMS Marketing will give you between 10% and 50% response rate, it […]
The State of B2B Content Marketing | Sendmode [Infographic]
B2B companies are quickly catching up with the popularity of content marketing among B2C companies. This infographic, courtesy of Marketing Profs, explains: How different content format serves different roles The importance of high-quality credible content How content effectively impacts lead generation How B2B content marketing is still maturing How to plan for content marketing success […]