We recently performed a survey of 100 customers and asked how much time they spend weekly on marketing. The average response was 5 hours per week overall but with only 15 minutes per week using WebText.
However, when we asked which marketing worked best for them, our customers said that the response rates from Webtext far exceeded that of the other channels such as Facebook, Twitter, Email, Print and Broadcast media. The response rates average across all 100 customers was 18% for webtext (across all industries it is 12% for SMS marketing and webtext – source: Mobile Marketing Association).
The statistics for webtext are well known and the reasons why it is so popular worldwide;
Open rates are astonishing
98% of people will read all the text messages they receive with 90% reading them pretty much immediately (within 3 minutes).
It takes on average 1 hour to design and compose a marketing email while it takes less than 15 minutes to type, send and deliver a webtext to your customers.
People love their phones
Mobile phones are very personal to people and if a customer has given you permission to text them directly with offers, this is a very powerful channel and should be treated with respect. Response rates from permission based marketing are high but do not abuse the medium and send too many messages or your customers will begin to optout.
Nonetheless, combining the webtext direct channel to your customers with their permission gives the highest response rates of all media when used correctly.
With over 7 years’ experience in the Webtext business and more than 20,000 happy customers from all kinds of business sectors, we would love nothing more than to show you how Webtext Marketing can benefit your business, drive sales and increase customer engagement. Click on the link below for a no obligation free trial.
I hope you found this helpful and thank you for taking the time to read our blog.