U2’s manager Paul McGuinness once said “Without marketing and promoting what you have something terrible happens, nothing”. In business we all think we have the best product or service on the market, so how do we get this message out there? And when we do, how to we keep engaging with our customers? SMS Marketing, sending a short concise SMS to your customers, is seen as one of the most effective ways to communicate with your customer base. Our mission is to make SMS Marketing as easy as possible.
Below is a 3 step strategy on how to use SMS Marketing to save you time and effort while driving your sales and engagement with your customers.
Build you database
There are a number of techniques for building your customer database, from using a mobile keyword to running a competition to get your customers names and mobile numbers. Also you must ask permission to send them offers via text. This is called permission based marketing and when combined with SMS Marketing is super effective.
The key is to build up the number of customers you can reach with your SMS Marketing campaigns. Remember 98% of SMS text messages are read so the more customers you have on your list, the more will see and read your messages.
Short, Concise and Personalized
OK so your customer list is building and people are loving your service. Now you can reach out to your customers with a short, concise offer. Make it short and snappy. People are super busy these days and you need to catch their attention. The best time to send the SMS Marketing message is between 11 a.m. and 6 p.m. Messages can be scheduled for any time in the future if say you are out of the office for example.
Most SMS Marketing companies will have an option to personalize the message also. “Hi John” is much better than “Hi…”
Saves you a bundle of time
An SMS Marketing campaign can be designed and delivered in less than 5 minutes. Compare this to drafting long winded emails, newspaper ads or even designing and distributing flyers. 5 minutes for SMS Marketing vs hours and days for the other channels.
I hope the above tips will help you with your marketing and if you wish to give SMS Marketing a try, why not give us a call and we’ll help you get started. We have over 7 years’ experience in the SMS Marketing business and more than 25,000 happy customers worldwide from kinds of business sectors. Click on the image below for a no obligation free trial.
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