sms marketing

How SMS Marketing Drives Engagement

SMS Marketing drives customer engagement by offering unparalleled reach, flexibility and relevance to your marketing campaigns. This short blog discusses these and why your business should be using SMS Marketing as part of your marketing mix.

Unparalleled Reach

Some business owners have gone to considerable expense developing their own ‘apps’, which they then need to encourage their customers to download. Other communication apps like WhatsApp, Facebook Messenger are very popular but again, need to be downloaded and not available on all your customers’ handsets. SMS however is available on all mobile phones.

Furthermore, it is currently estimated that less than 23% of emails sent by businesses are actually opened, whereas 98% of all texts are read within three minutes of being received. Also consider the fact that the average email response time is 90 minutes, but for SMS, it is just 90 seconds.

Flexibility

It is very easy to use SMS to customize your offer to each individual customer, also target large or small segments of your audience with offers which suit their profile.

Relevance

SMS Marketing is permission based marketing which means your customers have given you permission to contact them with offers and promotions. This means that SMS from your business are welcomes and will be responded to.
Legally speaking, there must be an easy and free way for people to opt-out of receiving communications from your company but in our experience, if your offers are meaningful and sent out once a month or 6 weeks, very few people will opt out.

Finally, mobile users have been found to often prefer using external applications such as WhatsApp for social or leisure purposes, but favour text messaging for personal information that is of greater importance, such as reminders, verifications and alerts. Since this distinction has already been made by the consumer, much of the leg work has already been done for businesses. Rather than investing heavily in downloadable apps, we would encourage brands to reach out directly to their target audience in a way that has been widely pre-approved by them, that is, SMS Marketing.

We’ve been in the SMS Marketing business for over 7 years now and as said above, with more than 20,000 happy customers from businesses big and small, we would love nothing more than to show you how SMS Marketing can benefit your business.

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I hope you found this helpful in some way and thank you for taking the time to read our blog.

Thanks,
John