The key to any successful marketing campaign is to keep your advertisement relevant to your target audience. If you are not benefiting your customers then they have no reason to pay attention to what it is you are trying to communicate to them. It sounds simple, doesn’t it? But, you’d be surprised how many brands fail to deliver their intended message due to a breakdown in communication. You can have the best products and services, but if you’re not communicating this value to potential customers, your hard work will have little reward.
Recent research suggests the average smartphone user checks their mobile device 150 times. For businesses, this represents a hugely compelling opportunity to extend your target market reach. There are few forms of communication available to a company that are as direct and effective in taking a message and literally putting it in the hands of the intended customers as SMS.
Here are 4 reasons why SMS Marketing will work for your business:
If you’re a small company struggling with a marketing budget SMS could be the tool you’re missing in your marketing mix. With business SMS you can find customers without using an entire marketing budget.
With SMS marketing you can cut your expenses and find receptive customers without effort.
Easy entry into the market
If you are busy running your company, you will not have much free time to develop a viable marketing strategy. While social media and other methods work they are also time- consuming. This is in contrast to SMS marketing as you can start immediately.
High Open Rates
Statistics show that 98% of text messages are opened within the first three minutes of delivery, whereas the average open rate of an email is 19%. That is a drastic difference and one which cannot be ignored.
Higher Conversion Rates
8.22% is the average conversion rate for SMS marketing, this is far higher than email which sees a 1.73% average conversion rate.
SMS generates results. With affordable rates, the potential to deliver great results and excellent customer service point, every business should be using SMS marketing.
If you would like to try SMS Marketing for free, please click on the link below and we will have you up and running in less than 5 minutes.
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