I may be wrong but any business owner I know says that marketing is one of the most time consuming and difficult jobs in their business. Not only do we fear it, as it is not our area of expertise, we actually avoid it in some cases. Like the subject at school you disliked most, you’d do anything not to study it. I am looking at YOU history.
So making marketing as painless and effective as possible is one of the reasons we went into business in the first place. We are not even marketers, we’re computer programmers by trade and we looked at lots of different marketing channels for business before settling on SMS Marketing.
Yes I know it has been around for 20 odd years and it’s not as sexy nowadays as social media or email marketing but SMS Marketing is growing worldwide as more business get turned on to the unique benefits it offers.
Apart from the time saving in designing and sending an SMS Campaign, the open and response rate from SMS surpasses all other marketing channels. Let’s examine the infographic below with statistics from the mobile marketing association. If you do not believe them, when is the last time your phone buzzed without you dropping everything and checking it?
The read rates are incredible, 98% of SMS are read compared to only 20% of emails. Furthermore, 90% of SMS are read within 3 minutes of receipt.
Can any other channel guarantee this percentage of your customer base will actually READ your message?
This is the important bit, and where SMS Marketing gets turned into revenue. Consumers are TEN times more likely to redeem a coupon on a mobile phone rather than print the coupon.
With over 7 years’ experience in the SMS Marketing business and more than 20,000 happy customers from all kinds of business sectors, we would be delighted to show you how SMS Marketing can benefit your business, drive sales and increase customer engagement. Click on the link below for a no obligation free trial and one of our very friendly sales team will be in touch.
I hope you found this helpful in some way and thank you for taking the time to read our blog.