Sendmode were proud partners of this year’s Donegal Enterprise Week (DEW). We worked with the Donegal County Enterprise Board (DCEB) to manage the mobile marketing for this year’s week long schedule of events which took place on 3rd –7th March 2014.
Firmly established in the business calendar of Donegal, DEW offered an opportunity for people in business and those thinking about starting a business, to make some time to hear how others have “done it” – whether it had been overcoming obstacles or seizing opportunities to either develop their enterprises or to achieve in their lives. Some fantastic speakers were included in this year’s line-up including Michelle Mone, Kevin Kelly and Billy Walsh.
Sendmode managed all the SMS activity for DEW, designed and built their mobile website and managed the event social media campaign. This was all made viable through the Sendmode Mobile Marketing platform; an account was created for the Enterprise Board and our account manager then managed all mobile aspects from one place. The DCEB have reported the phenomenal success of DEW 2014 can be contributed towards the promotional SMS and SMS reminders that were sent out in the lead up to, and during DEW. This year was the first time they implemented Mobile Marketing and text marketing into the DEW communications plan and found it led to an increase in their attendance numbers.
The mobile website provided all relevant information relating to DEW and all event registrations were directed through this site. The DCEB now have a valuable database of potential customers as a result of this event registration tool.
Activity on Facebook, LinkedIn and Twitter throughout the event led to a huge surge in likes, followers, reach and overall engagement. With a bigger following DCEB can now promote their upcoming events to a larger audience going forward. #DEW was also employed throughout the event on Twitter and was adopted well by all Twitter followers.
The ultimate objectives for the week were the encouragement of new business start-ups and to assist existing businesses to improve their management and sustainability. Sendmode’s Mobile Marketing platform played a key role in achieving these objectives and look forward to working with the DCEB in the future.
Contact Sendmode to find out how Mobile Marketing can leverage your event or business revenue on 01 685 4913 or email firstname.lastname@example.org