Effective SMS Marketing

How to run an Effective SMS marketing Campaign

SMS Marketing is a very effective way to communicate your messages, offers, and promotions to your customers. The goals of this blog is to show you how to run an effective campaign in less than 10 minutes.


SMS by its very nature is suited to short snappy messages which can be read in seconds by the receiver. Interestingly the statistics on SMS are incredible, 98% of all SMS Messages are read by recipients with 90% of messages read withing 3 minutes of receipt.

The content is very important. Your message should be short, to the point and personalised.

“Hi Tom, Monday Madness Flash sale. 20% off all stock until Wednesday in-store. Optout @ stoptxt.net”

The structure of the above message can be broken down into;

  • Personalized Intro
  • Content of Marketing Campaign ( with Call to Action or Time Limit )
  • Optout

Keep the content of the message nice and short, the most successful campaigns are always under 160 characters long. People are busy and won’t read long winded messages


Timing is everything. During the week we have found the best time of day to send an SMS is between 11 a.m. and 1 p.m., at weekends it is between 10 am and 1 pm. This is gives your customers a chance to plan to fit you into their day.

Under no circumstances should you send an SMS to a customer after 8:30 p.m., it will annoy them and may result in opting out of your customer list.

For business in the FMCG sector, the morning of a sale is suitable for the campaign to go out. For retailers, restauranteurs or bars, the campaign should go out one day in advance of a promotion.

With over 7 years’ experience in SMS Marketing business and more than 20,000 happy customers from all kinds of business sectors using our SMS Marketing service, we would be delighted to show you can create and execute an effective SMS Marketing campaign in less than 10 minutes. Click on the link below for a no obligation free trial and one of our very friendly sales team will be in touch.

Sendmode Bulk Text Marketing Free Trial

I hope you found this helpful in some way and thank you for taking the time to read our blog.