Reasons to use Mobile Marketing

There are many reasons to use mobile marketing to promote your business from its low cost to the ease of communicating your message global through a powerful marketing medium. SMS mobile marketing provides guaranteed results for business because it is a form of permission-based marketing meaning subscribers want to receive your messages as well as these reasons:

  1. SMS is a powerful mobile marketing channel for business providing a reach around 95% of mobile phone subscribers.
  2. Mobile phone users have their phones with them almost 24 hours day. (Braj Mohan Chaturvedi)
  3. 90% of text messages are read within 3 minutes of being delivered.
  4. 79% of smartphone users use their phone to assist whilst shopping, with 74% making a purchase as a result. (Search Engine Land)
  5. 4.0 billion out of 6.8 Billion people own a mobile phone, making this a great communication tool for business. (60secondmarketer)
  6. 4 billion text messages are sent daily, compared to 2.9 billion daily Google searches. (60secondmarketer)
  7. According to, 54% of respondents had received text messages with special offers.
  8. With more than half of those purchasing because of a marketing message received to their smartphone, made on the device itself.
  9. Mobile coupons achieve 10 times the redemption rate of traditional (print) coupons (60secondmarketer)
  10. Half of smartphone owners have scanned QR codes causing 1 in 5 people to make a subsequent purchase. (Consumer Pulse)
  11. The average amount of time smartphone and tablet users spend with mobile applications reached 94 minutes in December 2011, more than the 72 minutes they spend on the Web. (Flurry)
  12. 40% of smartphone users report using their device while watching TV on a daily basis. (Nielsen)
  13. Think Local with your mobile marketing activities as 95% of smartphone users looked up local information, and of those, 61% called and 59% visited the business. (Google IPSOS)
  14. Businesses using SMS Text messaging to market their products are confident that their messages are received instantly. (Braj Mohan Chaturvedi)
  15. Braj Mohan Chaturvedi states that on average 94% of messages received are read immediately.
  16. The growth rate of the iPhone was 10 times faster than AOL (60secondmarketer)
  17. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. (Gartner)

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