2014

Mobile Marketing Trends for 2014

Firstly, happy New Year to all our SendMode customers and to all our prospective customers, we hope to be building relationships with you very shortly!!

The opportunity for mobile marketing exploded throughout the last 12 months. And while marketers forecasted 2011 and 2012 as the year of mobile, the Sendmode team believe that 2014 really was THE year of mobile! Check out these mobile marketing trends.

Staggering 2014 statistics worth noting:

  • 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack). 2014 growth stats to increase significantly.
  • Portio Research predicts mobile subscribers worldwide will reach 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016 according to web resource mobiThinking.com.
  • Over half of all email is now opened on a mobile device. Email opened on mobile is projected to continue to escalate in the coming year; the decline in PC sales will accelerate this trend.  Has your website been optimised for mobile?

Pre-empting 2014 trends of the ever-changing mobile marketing industry is no mean feat. However, to ensure you get the most out of your marketing strategy, Cheryl Conner of Forbes promotes the “5 pillars of mobile marketing success” as follows:

  • “A unique, branded mobile app
  • Redeemable Deals
  • Event Notification
  • Loyalty
  • Customer Referrals”

These five mobile marketing pillars should be inextricably linked, working simultaneously to provide a marketing strategy guaranteed for surefire success.  Have you considered any aspects of them yet? And how is your existing marketing strategy geared up to include mobile for 2014?

For all your questions and queries, help and support, please contact Trevor on 01-685-4913 or email support@sendmode.com.

Thanks for reading our blog about Mobile Marketing Trends for 2014.

Tricia