With so many ways to market your business, how can you cut through the noise and find the best way to get customers through your doors? Recent surveys have suggested that mobile marketing is both booming and the best way to reach and engage with both new and current customers.
Salesforce has surveyed over 4,000 customers and the results say that 79% of marketing leaders now agree that mobile marketing including SMS, push notifications, mobile apps, or location-based functionality is core to their business. 50% of this group says that mobile is core to their business revenues.
SMS Marketing is growing at 111% per annum worldwide and the majority of marketers are now using mobile as a critical strategy in their business.
For an SME the easiest entry point to mobile is SMS, most operators can have you up and running in a matter of minutes and give advice on the best strategies to build your mobile customer database. As your mobile database builds you have a direct marketing channel to these customers, which when used correctly can give response rates of up to 30%. This far exceeds any other form of advertising.
98% of SMS messages for instance, are opened with 3 minutes of receipt. This compares to a 2%-5% open rate with email marketing.
One of the beauties of SMS is that you can have your campaign designed and delivered in minutes every month, even scheduling SMS campaigns for the future. This cuts down vastly the amount of time spent on your marketing and you are guaranteed that the customer will read the message.
I hope you found this helpful in some way and thank you for taking the time to read our blog. We love the feedback we receive from everyone and it is our customers and blog readers who drive the innovation in our SMS Marketing service.