One of the cornerstones of building a successful business is to continue attracting new customers while retaining your current ones. Customer Retention is key. This blog outlines some tips on how mobile marketing can be used for customer retention. Some of our other blogs talk about using mobile marketing to build your customers base, this blog concentrates on keeping the customers you already have.
With mobile phones so much part of our lives nowadays, business owners should have a mobile marketing strategy to reach out and connect with their customers via their mobile phones. Email, SMS and Social channels are all connected via consumers mobiles nowadays.
Keep the content short and to the point. No need for long winded emails, posts or texts. Our attention is being dragged here and there all day and you need to connect in seconds with your customers. They simply will not read long winded marketing campaigns.
Do not bombard customers with non-relevant information. Once a month is frequent enough to let your customers know about your current promotions and offers.
Consumer’s mobile phones are very, very personal to them. If you send a SPAM email or text message to them, it will super annoy people and hurt your brand. At best they will opt-out of receiving any more messages from you, at worst they will contact data protection as it is illegal to SPAM people.
Some quick statistics on each channels connection rates.
- Emails: So much SPAM going around these days only 12% are opened.
- SMS: 98% open rate which is phenomenal. 90% of text messages are read within 3 minutes of receipt.
- Social: Free Posts can get lost in the noise of other people’s timeline, Targeted Paid Ads are better.
We are in the SMS Marketing business and if you would like to give SMS a try, why not give us a call and we’ll help you get started. We have over 7 years’ experience with using mobile marketing for customer retention and work for more than 25,000 happy customers worldwide. Click on the image below for a no obligation free trial.
I hope you found this helpful and thank you for taking the time to read our blog.