Black Friday is on 25th of November this year and is seen as the traditional start of the Christmas shopping season. Long known as a day when retailers will have great deals for consumers, it also represents a massive opportunity for retailers to connect with current and new customers. One of the most popular methods is through Bulk Text Marketing.
Retailers will send out a text message to all their customers in the days leading up to Black Friday. Some retailers will open very early or late for their customers, others will send a special text to their VIP customers with exclusive opening times or offers. The key with Bulk Text is that the information is delivered in seconds and 98% of your customers will open and read the messages. The mobile operator statistics show us that text messages are pretty much always opened and read.
Increase your customer database
You can also take the opportunity when your retail unit is busy to build up your customer base for future sales promotions. Run a competition in-store and ask people to enter by adding their name, email and mobile number. Businesses would also use Text-to-Join and Text-To-Win promotions using mobile keywords to build up their customer base.
For more information on how to use mobile keywords please see www.sendmode.com/sms-shortcodes.
The takeaway from this short blog is that you can make the most of Black Friday using Bulk Text Marketing and also improve the success rate of future promotions using Mobile Keywords.
I hope you found this helpful and thank you for taking the time to read our blog.
If you would like a no obligation free trial of our Bulk Text solution and Mobile Vouchers please click on the link below. Our staff will contact you shortly after registration and help with any questions you have.
If you would like to know more about bulk text please visit www.sendmode.com/bulk-text.