In a lot of cases business owners do not have our own marketing resources and must do all the marketing and PR for our business ourselves. For most of us who are not marketers, it is a huge challenge.
One of the biggest problems is which marketing channel to use. Print, Radio, TV (Not an option for most of us) or do we try digital marketing like Email or SMS Marketing.
Let’s have a look at SMS Marketing for this blog. Below is an infographic which nicely sums up some reasons why your business should consider SMS Marketing as part of its marketing mix.
The Stats on SMS are astounding
Consider that 98% of SMS messages are opened and 90% of all messages are opened within 3 minutes of receipt. No other channel has these numbers. So you are guaranteed that your message will be opened and read by your customers.
Marketing in 5 minutes per day
SMS marketing websites are generally very easy to use and you can have your marketing campaign designed and sent in minutes. Many will also have the option to personalise the message which makes it much more relevant to the receiver. Consider “Hi, 50% off all stock in store today” with “Hi John, 50% off all stock in store today”.
Rules of Engagement
There are rules which must be followed around the areas of data protection, getting permission from customers and allowing easy opting out of receiving messages but once they are followed you will have a very powerful communication channel between you and your customers.
With over 7 years’ experience in the SMS Marketing business and more than 20,000 happy customers from all kinds of business sectors, we would love nothing more than to show you how SMS Marketing can benefit your business, drive sales and increase customer engagement. Click on the link below for a no obligation free trial.
I hope you found this helpful and thank you for taking the time to read our blog.