How to Improve your Next Bulk Text Marketing Promotion

How to Improve your Next Bulk Text Marketing Promotion

If you’re already using Bulk Text Marketing then you know that it is an extremely effective medium to send promotional offers and information to your customers.  If you’d like to improve your use of Bulk Text or find that you’re not getting the results you expected, read on for some tips on how to improve your next bulk text marketing campaign.

Do your messages look like this at the moment?

“Call in store and avail of our big sale prices”

Try to add some personalisation to your text message, use the customer’s first name…

“Hi John, Call in store and avail of our big sale prices”

Make sure you have a concise call to action. Be specific about when the offer is available until…

“Hi John, Call in store this weekend and avail of our big sale prices”

If you have information about what types of products your customers are interested in, use segmentation to make the message even more relevant to them…

“Hi John, Call in store this weekend and avail of our big sale prices on Men’s Clothing & Footwear”

Stay on the right side of the law and give your customers the option to opt out, there are a few options for doing this, here is just one using a keyword (MENS)…

“Hi John, Call in store this weekend and avail of our big sale prices on Men’s Clothing & Footwear. Text MENS STOP to 51444 to opt out”

If you are online why not make it easier for the consumer to engage with you by including a link to your website.

“Hi John, Call in store  or go online this weekend and avail of our big sale prices on Men’s Clothing & Footwear at www.mensclothing.com Text MENS STOP to 51444 to opt out”

So now your message is personalised, relevant, engaging, legal and has a clear call to action! See what effect this will have on your next bulk text marketing promotion.  Remember you also need to plan well head and measure the impact of your campaigns too. For more advice or help with your bulk text marketing or to find out more about mobile keywords contact Sendmode on 01-685-4913 or email Trevor at support@sendmode.com.

Thanks for reading our blog about how to improve your next bulk text marketing promotion!