There is no doubt that with today’s fast paced evolution of the marketing sector and the emergence of new marketing practices, business owners are challenged to ensure their marketing efforts are reaching their customers in the most effective way possible. There are so many channels to choose from; radio, tv, print, mobile marketing, bulk SMS, social media, custom mobile application; business owners are finding that what once worked very well for their business may not be showing the same results today.
Why is this?
One reason is that your customer base is now mobile, for the first time ever mobile usage has surpassed internet PC usage. So, what worked for you before might not show the same results today. As such, mobile has now become one of the most important platforms for businesses to reach out to their customers. Mobile marketing is proving to be an extremely effective and low cost marketing channel for business owners with marketing text messages being used to deliver offers and promotions directly to your customers handsets. In fact, reports show that 42.3 % of consumers prefer SMS deals over bar-code scans or push message coupons.
As a business owner, it is important to be agile enough to revise your marketing strategy according to this consumer behaviour, and if your customers are now mobile, then you have an opportunity to reach them directly through mobile marketing.
If you would like to know more about Mobile Marketing and how it can work for your business please feel free to call Sendmode at any time on 01-685-4913 or email email@example.com.
Also, if you would like to try Sendmode for free with 25 free Mobile Marketing SMS credits, no obligation or Credit card required, simply click the icon below for a free trial.
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