- Have you hired a marketing consultant to look after your social media?
- Paying through the roof fees for something you’re not even sure is working?
- Do you want to find out if your social media consultant is delivering on their promise?
Sendmode have identified that business owners were struggling to keep up to date with marketing trends and that social media often ended up taking up a lot of their time. So they’ve launched a social media management application which allows the management of Facebook, Twitter and LinkedIn from one place. The application tracks the success of social media campaigns via insights displayed in a user friendly format.
The insights calculate a social score looking at four key areas determined by Sendmode; Growth, Activity, Engagement and Content and then rank your monthly performance in each area to give you a percentage score. These insights give you an opportunity to find out how well your social media consultant has been doing on driving engagement to your social media pages.
What you need to know is how relevant your Facebook fan base really is. You can find out exactly who your followers are by checking their geographic and demographic statistics from within the Sendmode app. So if you own a rural bar in county Leitrim, and find most of your followers are from China, the chances of conversion are pretty low which indicates you don’t have the correct fan base. Similarly if you found most of your followers were aged 13-17, this would not be reflective of your actual customers.
Find out when your followers are online, there’s no point in you posting all your activity at 9am if no one comes online until 6pm. The Sendmode app will tell you exactly when you should be posting content to try and maximise your impressions.
Our Facebook Insights present a monthly analysis of five key areas to you; Fans, Posts, Impressions, Engagement and Stories. You should see growth in all five areas, not just fans, if your consultant is delivering value for money.
Contact us for more information on 01 685 4913 or firstname.lastname@example.org
(Advanced reporting is available for Facebook only. Basic Reports available for Facebook, LinkedIn and Twitter)