Eircom’s recent Household Sentiment Survey highlights a need to pay attention to the changing digital habits in Ireland. In just twelve months Irish smartphone ownership has increased from 39% to 53%. One in four people now have access to a tablet with another 450,000 Irish people claiming they are likely to purchase a tablet by the end of the year.
The survey also highlighted the rise of ‘media stacking’ amongst young Irish people. Media stacking also referred to as media multi-tasking or dual screening, is now a common way to interact with digital devices. Watching TV or searching online are activities no longer done independently.
So, what does all this mean to the average business owner? Well, if you don’t have a mobile website already, then these statistics will surely get you thinking about one. Irish consumers are using their smartphones and tablets to search on-the-go these days; on their way to work, whilst walking the dog, in the gym and even when they’re stuck in traffic. If you’re not mobile, you won’t be found! It’s as simple as that.
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