A number of reports have been published recently which forecast that Application to Person (A2P) SMS, which includes Bulk Text Marketing, is set to grow rapidly and reach $70 billion by 2020.
According to a report published by Zion Research, “global demand for A2P SMS market was valued at around USD 55.0 billion in 2014, and is expected to reach USD 70.00 billion in 2020, growing at a CAGR of around 4.0% between 2015 and 2020.”
The growth is fuelled by a rapid rise in the number of businesses using Bulk Text as a communication and marketing tool. Bulk Text services offer low cost and easy to use communication and can be used in a variety of ways for business such as; news alerts, notifications, promotional messages, news, polling contests, banking updates, flight alerts, etc.
In fact, Bulk Text is one of the fastest growing service markets and is widely used host of industries such as banking, financial services, and insurance, retail and marketing, healthcare, media, entertainment, and tourism.
Two of the main reasons for its increasing popularity are the fact that SMS is pre-installed on every mobile phone and the open rates for text messages is outstanding. 98% of all SMS messages are opened and 90% are opened within 3 minutes of receipt.
Combined with asking your customers permission to send them an SMS, known as permission based marketing, Bulk Text gives a more immediate and healthier ROI than any other marketing channel.
For more information on the report please visit http://www.openpr.com/news/421571/Worldwide-A2P-SMS-Market-Set-for-Rapid-Growth-To-Reach-Around-USD-70-0-Billion-by-2020.html
Sendmode have been in the Bulk Text business for over 7 years and our easy to use website can help get your marketing campaigns delivered instantly and drive your sales. For more information please visit our Bulk Text page or click on the image below for a no obligation free trial.
I hope you found this helpful and thank you for taking the time to read our blog.