SMS Marketing

Building Brand Loyalty Through SMS Marketing

There are a number of important things to consider when building a business. In a world where your competition can be found in just a few seconds, instilling brand loyalty in a customer is a greater challenge than ever. One bad social media faux pas and you could find yourself losing customers quickly.

One way to proactively reach out to customers is through SMS.

The personal nature of SMS, combined with high read rates, gives you the opportunity to develop relationships with each other. It’s that personal relationship that can make the difference in whether your customers stay with you, or jump to the company with the lowest price.

Customers are looking for more than just a great product. They’re looking for a great experience. Businesses with friendly staff and a clean store front always leave a lasting impression. The customer experience doesn’t have to end when they leave the store – in fact, it shouldn’t!

Target your customers in the heat of the moment

Similar to push notifications, mobile users have to opt-in to receive SMS alerts. The most effective way to get subscriptions is to get attention when soon-to-be customers move around your brand. A perfect example for retailers and restaurants would be when a window sign would have a call to action to send a text so they can receive discounts.

After purchase follow up

If a customer makes a significant purchase, just send a text asking how it’s working out for them, and let them know you’re there to help if they need it. Obviously,, you don’t want to use this for inexpensive or frequently purchased items. Resist the urge to just send a text with a link to buy accessories or add-ons. Remember customer loyalty is built on relationships, not sales.

The key to making this approach work is balance. Like anything, if you over use it the customer may get annoying – leading to an opt-out!

Enhance Customer service

Is your customer service helpline overloaded with calls? Take the strain off overworked call center employees and implement an SMS customer service strategy.
SMS can enhance customer service levels, so use it to provide a level or service that goes above and beyond your current offering.

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By promoting a brand that inspires, oozes quality and gives something back, you’re certain to be branded as a business to trust. Then it’s just a matter of dealing with all of your loyal customers returning. Make sure you’re using the best platform to reach all of your customers quickly and efficiently.

We hope the above tips are helpful when you are thinking about your marketing strategy over the coming weeks and months. Thank you for taking the time to read our blog.