In June 2015 a survey found that almost 20% of consumers are receiving irrelevant marketing messages each day. This figure is very important because consumers have a number of distinct reactions to receiving irrelevant marketing messages.
- Untargeted and irrelevant marketing communications can lead to:
- Customers unsubscribing from your database – 60%
- Disregarding any future messages – 45%
- Less visits to a company’s website – 24%
- Total rejection of your brand– 15%
So all the hard work done building your customer database and providing a good service to them can be undone by an overzealous approach to marketing.
Remember how powerful direct communications with your customers is and how personal their mobile phones are to them.
You have a relationship with your customer and the key to this relationship is to respect it and to maintain their trust. The customer has trusted you with their permission and their personal mobile phone number, but also they have trusted that you will send them information which they deem relevant.
There are 2 key questions which will help you maintain trust with your customer base.
Why would someone give you their mobile number?
The consumer likes your brand enough to trust you with their mobile number and trusts that you will use this information responsibly and provide a personal service.
What are you offering in return for this?
Save the customer’s money, first notification on sales, eclusive access to new stock. It must be of value to the customer.
With over 6 years’ experience and 15,000 customers Sendmode are one of the leading Mobile Marketing companies in the industry. Our sales team is available to answer all your questions on how to create and build your opt-in database, maintain the relationship with your customers, how to comply with data protection legislation, how to create and implement your SMS campaigns and even the best times and content for your SMS Marketing text messages.
If you would like to try our service with 25 free SMS credits, no obligation or credit card required, please click the Free Trial button on the home page.
Thank you for taking the time to read our blog,